Squeezing since 2014
Our story
One blender, a borrowed food truck and a very simple idea: juice should taste like the fruit it came from. A few hundred thousand smoothies later, we still think so.
day one!
LOCALLY
OWNED
& LOVED
Started in a food truck
Where it started
Juice should taste like the fruit it came from. That’s it. That’s the whole idea.
Back in 2014, our founder Marcus was tired of juice that tasted like syrup. So he bought one very loud blender, borrowed a friend’s food truck and started squeezing whatever looked best at the farmers market that morning.
The line got longer, the truck got smaller, and two years later we opened our first shop. We’ve grown a lot since then, but every cup is still made the same way: whole fruit, real greens, made right in front of you.
(the original blender still lives at Southside)
The highlight reel
How we got here
2014
One blender
Marcus starts squeezing out of a borrowed food truck at the Saturday market.
2016
Shop no. 1
Our Southside flagship opens. The line wraps around the block on day one.
2019
The press lab
We build a cold-press kitchen and launch our first bottled juices and cleanses.
2022
Growing up
Shops two and three open, plus catering for offices, weddings and everything in between.
2026
Still squeezing
Four shops, one very loved blender and the same simple recipe: whole fruit, made to order.
Non-negotiables
What we stand for
The faces behind the blenders
Meet the crew
A few of the people who’ll make your order, remember your name and talk you into trying the Choco Monkey.
Green Machine + ginger
Marcus
Founder & head juicer
Berry Bomb with maca
Jules
Menu & flavor lead
Choco Monkey, always
Danny
Shop manager, Southside
Sunrise Shot, twice
Theo
Cold-press lab
Come say hi
Pull up a stool, tell us what you’re in the mood for and let the crew do the rest. First smoothie questions are always free.